It s brilliant. In every sense of the word. Pick up the new iPad and suddenly, it s clear. You re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better - the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined. Retina display. See everything like never before. Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.